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CME & CSE Certification Exams ExamFOCUS Study Notes & Review Questions 2012
Sales
and Marketing Executives International SMEI offers both the Certified
Marketing Executive CME certification program and the Certified Sales
Executive CSE certification program for marketing and sales managers,
business owners and marketing educators.
The CME
exam covers:
<<
Foundations Of Marketing Management >>
Marketing Concepts Strategic
Marketing Management
Global Marketing
<< Developing Marketing Strategies >>
Analyzing Market Opportunities
Market Segmentation and Positioning
<< Implementing Marketing Strategies >>
Product Development and Management
Designing Pricing Strategies
Managing Marketing Channels
Managing Integrated Marketing Communications
Managing Direct and On-Line Marketing
Evaluating Marketing Strategy
<< Professional Skills >>
Legal
Technology
Communication
<< Ethics >>
The CSE
exam covers:
<<
Organization and Management >>
Planning, Forecasting and Budgeting
Organizing the Sales Force
Communication
Team Building
Motivation and Incentive Management
Legal
<< Personnel >>
Recruiting
Sales Training
Performance Appraisal
<< Sales and Marketing >>
Foundations of Marketing Strategy
Pricing and Trade Practices
Integrated Marketing Communications
Emerging Channels
Sales Technology
<< Ethics >>
We give you knowledge information relevant to the exam specifications. To
be able to succeed in the real exams, you’ll need to apply your earned
knowledge to the question scenarios. Many of the exam questions are
written to be less straight forward. They tend to be framed within the
context of short scenarios.
The exams are difficult. Coverage is highly comprehensive
– a wide range of topics are presented in the official topic lists.
This ExamFOCUS book focuses on the more difficult topics that will likely
make a difference in exam results. The book is NOT intended to guide you
through every single official topic. You should therefore use this book
together with the official prep books for the best possible preparation
outcome.
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